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Despite all the initial jokes about how they looked, they were lightweight and comfortable to wear for a lot of people. Apple was able to quickly dominate the market because it offered a more reliable product that was easy to use and better designed. When the AirPods first were released at the end of 2016, true-wireless earbuds were glitchy and tended to be a bit ungainly. And you'd have to think that if Apple can put accelerometers and gyroscopes in tiny earbuds like the AirPods Pro, it wouldn't be that big a deal to put them in a pair of full-size headphones. But spatial audio would be a different story. Back in May, 9to5Mac detailed how the new headphones would have head and neck-detection sensors along with some other feature that didn't necessarily seem like real game-changers. Why the AirPods succeededĬurrently, we don't know exactly what features the rumored AirPods Studio will have. Starting with a stereo signal probably won't yield the best virtual surround experience, however. Stereo tracks can also get the spatial-audio treatment if the app developer adds an Apple plug-in. To be clear, when it launches this fall it's only designed to work with the iPhone 7 or better (it works with the new iPhone SE but not the old SE, iPhone 6S or any iPod Touch) and more recent iPads (the third-generation or later 12.9‑inch iPad, the 11‑inch iPad Pro, the third-generation iPad Air, sixth-generation or better iPad and fifth-generation iPad Mini).

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The AirPods Pro will convert 5.1 channel, 7.1 channel or Dolby Atmos digital audio signals into virtual surround - and it will work with any video streaming app that supports multichannel audio, including Vudu, Netflix, Hulu, Disney Plus, HBO Go and Max, Amazon Video and the Apple TV app, of course.

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Meanwhile, Apple is playing up what its spatial audio will bring to movie and video watching.

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Last year Creative released a line of headphones that use its Super X-Fi virtual surround sound technology, which it describes as 'headphone holography' that 'captures the listening experience of a high-end multispeaker system in a professional studio, and recreates the same expansive experience in your headphones using computational audio intensive techniques to custom fit audio, for every individual, through a sophisticated head and ear-mapping process.' The technology wowed some tech journalists in early demos, but was a little overhyped (based on my experience using it) and hasn't really taken off. Read more: Best noise-canceling headphones of 2020 And the upcoming PlayStation 5 will have new 3D Audio technology that promises to go beyond the PS4's virtual surround, an upsell on the new Pulse 3D Wireless headset that will launch alongside the PS5 later this year. Sony has its own new spatial audio format, 360 Reality Audio, which is available for its excellent WH-1000XM3 headphones, but it's strictly for music.

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But they typically require a PC to use the feature and are focused on creating a more immersive gaming experience in which you can gain an advantage by hearing where opponents are on a virtual battlefield, even when you can't see them. Some higher-end PC gaming headphones offer a head-tracking feature, including the $300 Hyper X Cloud Orbit S (based on the $400 Audeze Mobius) and new JBL Quantum One. Having spent the last three years gobbling up the profits of the earbud market, here's how Apple could use elements of that same playbook to establish a beachhead in the luxury headphone market, too - one that may well eventually dwarf the position that Apple-owned Beats already holds.

Spatial audio may just be the X factor that gives Apple an edge that I didn't think it would have when all the talk of Apple over-ear noise-canceling headphones started. While Apple only talked about the feature as it relates to the AirPods Pro, the company is widely expected to release a full-size noise-canceling headphone, rumored to be called AirPods Studio, in the coming months to compete with premium models from Bose and Sony, the leaders in the category.

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In case you missed it, Apple announced last month at its Worldwide Developers Conference that the AirPods Pro will get a big upgrade this fall with the release of iOS 14 (and the update of iPadOS, too): a 'spatial audio' feature that simulates surround sound.